Project Overview
Design Brief
Sea & Salt Ice Cream Social Club is a conceptual brand for a boutique ice cream shop located in a tourist-driven beach town. The shop is designed to function as both a dessert destination and a welcoming social space where guests are encouraged to gather, relax, and stay awhile.
The primary audience includes visiting tourist groups seeking a memorable treat in a coastal setting. A secondary audience includes families, friend groups, and young adults looking for casual evening entertainment or a relaxed activity off the beach.
Deliverables
Logo + Brand Identity
The identity pairs a serif with a script to establish hierarchy and warmth. A custom wave mark anchors the system, reinforcing the coastal setting while creating a distinctive brand symbol.
Multiple lockups, including stacked and monogram variations, provide flexibility across signage, packaging, merchandise, and digital applications.
The identity draws from a vibrant coastal teal and deep ocean blue. Expanded tint variations support flexibility across packaging, environmental graphics, and digital applications while maintaining visual cohesion.
Ohno Blazeface brings bold, vintage-inspired structure and presence to headlines, while Parláre introduces a flowing, handwritten contrast that reinforces the brand’s social and welcoming tone. New Hero supports the system with clarity and versatility for longer content across print and digital.
Brand Applications
