About the client
Wildly Loved Mushrooms LLC is a gourmet mushroom farm located in Duncan, South Carolina, specializing in providing fresh culinary mushrooms directly to consumers at local farmer's markets as well as wholesale to restaurants and local food stores. A full brand identity was designed, focusing on creating an inviting, approachable presence that would also stand out from the competition.
Logo + Identity System
The logo system was created for versatility across packaging, signage, and digital platforms. Variations include two variations on the primary logo, one vertical and one horizontal as well as a sub-mark optimized for small space applications. All three variations were delivered in full color, full black, and full white for use on a variety of backgrounds.
A style guide was provided for quick reference to logo variations, color palette, fonts, and graphic assets.
Print collateral
Print collateral was designed to support direct customer interaction and wholesale outreach. Taking advantage of the printer's backside variations and no cost, the business cards become a mini portfolio of mushroom varieties for market goers to take home. A rack card designed for wholesale prospects includes ample space for notes on pricing and more.
Packaging & Label design
Packaging labels were designed to balance brand warmth with clear product communication. The system supports multiple mushroom products while maintaining a cohesive visual identity through consistent typography, color palette, and layout structure.
Labels were formatted for small-batch printing and hand application, allowing flexibility for seasonal harvests and market inventory.
